Search on Website:
Back to list

Review of the 51st ITB Berlin: a complete success

The world's largest tourism fair ITB Berlin, from 08. -12. March 2017 was in many ways a great success for Buchbinder Rent-a-Car and the new franchise concept GLOBAL Rent-a-Car. Buchbinder Rent-a-Car was once again honored with the Best Exhibitor Award (BEA) of the Cologne Business School, not only because interesting contacts could be established, but also as food for thought.


Buchbinder takes 7th place in the category "Best Carriers"

For the 17th time in a row, the Cologne University of Applied Sciences awarded the BEA Award in cooperation with the tourist consultancy COMPASS GmbH. During the first trade visitor days, more than forty students from the tourism management degree program rated the approximately 11,000 exhibition stands. In eleven individual categories, the students considered aspects such as stand design, originality, sustainability and service competence. To ensure maximum transparency, the fifteen best booths were re-examined by a further student team with an expanded questionnaire after a first round of evaluation. Buchbinder took 7th place in the single category "Best Carriers" and positioned itself ahead of Air Berlin, Deutsche Bahn AG and Oman Air.

Crowd magnet: driving simulator

New to the Buchbinder Rent-a-Car stand was this year a driving simulator raffle. Visitors could drive in an original Porsche 911 Carrera convertible over the virtual race track of the Lausitzring. In cooperation with the Lausitzring, the fastest driver won a VIP package for the local motorsport festival, including a visit to the DTM race. The eye-catching promotion was a veritable "crowd puller", so that the action was also a popular subject for TV camera crews.

About the Buchbinder Group:

"Mobile on point." - this is the claim Buchbinder Rent-a-Car has made since its founding. Reliable and competent service, as well as high-quality rental vehicles at fair prices, this is the Regensburg car rental, which has an extensive network of stations over 152 city and airport stations in Germany, Austria, Hungary, Slovakia and northern Italy. In addition to passenger cars, transporter and bus rental, the full-range provider has gained market leadership in the truck sector in Germany and Austria over the years. Since 2015, the brand portfolio of Buchbinder Rent-a-Car also includes the modern brands GLOBAL Rent-a-Car and CaRE. Behind it is a completely new franchise concept that brings movement into the car rental market. With international locations run by franchisees and partners, the Buchbinder Group has since provided its customers with a large network of more than 5,000 rental car stations in over 100 countries. The focus is on customers whose satisfaction is the greatest maxim.

Press contact:

Buchbinder Rent-a-Car

Buchbinder corporate group

Marketing & Communication

Tel.: +49 203 3485174

E-Mail: pressebuchbinder "«@&.de




Back to list